Hi, there
I’m Lulu Chen

Hi, there
I’m Lulu Chen

- UIUX and Product Designer
Who Turns Ideas Into Reality.

- UIUX and Product Designer Who Turns Ideas Into Reality.

- UIUX and Product Designer Who Turns Ideas Into Reality.

I do

App design

Website

Branding

and everything
in between.

If you’ve made it this far,
here’s my background.

02

Countries

Born and raised in Taiwan, I’ve made the UK my home to grow both personally and professionally. I’m currently at Pixelfield, where I help create digital experiences that support businesses in reaching their goals.

Outside of work, I’m often behind a camera, writing blogs, dancing, or traveling — finding creativity in the everyday.

20+

Collaborations

Across the UK, Europe, and Asia, I partner with businesses ranging from ambitious startups to established brands. Whether launching a first product or evolving a legacy, I blend strategy, design, and storytelling to create experiences that stay true to their identity and resonate with the people they serve.

10+

Tools invested

Design & Prototyping

Expert

Figma

Illustrator

Rive

Miro

Web & App Development

Advanced

Webflow

Framer

Flutterflow

Unity

Project Management

Beginner

Jira

Notion

06

Design philosophy

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Over the years, I’ve shaped six design philosophies that guide my work and help create successful products.

Place human first

Place human first

Place human first

Clarity Over Complexity

Clarity Over Complexity

Clarity Over Complexity

Play With Purpose

Play With Purpose

Play With Purpose

Evolving, Not Static

Evolving, Not Static

Evolving, Not Static

Honest Storytelling

Honest Storytelling

Honest Storytelling

Data-Informed Success

Data-Informed Success

Data-Informed Success