Avatid
Industry
Appointment services
Agency
Pixelfield
Client
Avatid
My role
Product designer
Timeline
2024-2025
Deliverables
App design
Branding
Avatid is a subscription-based booking platform that connects users with service providers such as barbers, salons, dentists, and wellness experts. What makes it stand out is its use of customisable digital avatars — visual representations that evolve over time to remind users of their next appointments.
Designed for global scalability, Avatid will first launch in the UK and Albania, focusing on a seamless, personalised, and joyful booking experience for both customers and service providers.
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Project Goals
01
Design a seamless booking experience that’s intuitive, fast, and reduces friction for both users and businesses.
02
Build a personal connection between users and the app through dynamic, customisable avatars.
03
Create a scalable design system that can adapt across multiple markets and industries.
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Target audiences
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Design process
My design process followed an agile, user-centered approach, ensuring each phase aligned with both business goals and user needs.
We began with extensive competitive research, analysing major players like Booksy, Treatwell, and Fresha. While most offered standard scheduling tools, few delivered emotional engagement or visual personalisation. This gap inspired the concept of avatars as booking companions, turning routine appointments into a personalised experience.
Our biggest challenge was designing a system that served both business owners and customers equally well. For providers, we simplified service listings, appointment management, and subscription setup. For users, we focused on a frictionless journey — search, compare, book, and track — all in a few taps.
We collaborated with Avaturn, integrating their 3D avatar technology to make customisation smooth and lightweight. Avatars visually change over time — longer hair, nail growth — offering subtle reminders that it’s time for a new appointment. This approach adds playfulness and emotional resonance to an otherwise functional experience.
The final design language is clean, modern, and globally scalable — neutral tones with category-based accents (e.g., blue for health, green for wellness). We employed card-based layouts and large visuals for effortless browsing. Every touchpoint was designed to feel human, friendly, and trustworthy, aligning with the brand’s goal of blending tech and emotion seamlessly.
Summary & takeaways
Designing Avatid was an exciting challenge that combined functional UX thinking with creative innovation. Working on a platform that merges appointment booking with personalisation pushed me to think beyond convenience — toward connection.
The avatar feature wasn’t just a visual gimmick; it became a way to build empathy and anticipation. Watching users form emotional bonds with their avatars revealed how digital design can make even routine actions feel meaningful and fun.
I also learned how important it is to design for cultural adaptability and inclusivity. Launching in both the UK and Albania meant understanding two very different user contexts — different tech literacy levels, languages, and expectations. This helped me refine the product’s tone, visuals, and interaction patterns to make it feel approachable everywhere.
Avatid reminded me that great design happens when technology serves emotion. It’s not just about making tasks easier, but about making them more human — personal, delightful, and worth returning to.
What's next?
The design may be done, but the job is far from complete. As designers, we care about every step — from start to finish.
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