Feely is an app designed to help children aged 10 to 15 build resilience and emotional well-being in a playful and engaging way. The experience is grounded in cognitive behavioral therapy (CBT) principles and carefully designed to the needs of young users.

As part of the project, we created a friendly raccoon mascot named Feely, who represents the heart of the product. This animated companion supports children through everyday moments — guiding them to release stress, understand their emotions, and learn self-regulation through fun, interactive activities in the app.

Designing an app for children in the Czech Republic was an incredibly meaningful experience. It required a deep sense of responsibility to ensure the product wasn’t just functional, but emotionally supportive and trustworthy.

From branding and activity design to tone of voice, language, and security, I put every effort into every detail to make Feely feel like a true companion — one that children can trust, relate to, and grow with.