PizzaGoGo
Industry
Food Manufacturing
Agency
Pixelfield
Client
PizzaGoGo
My role
Product designer
Timeline
2024-2025
Deliverables
App design
Branding
PizzaGoGo, a popular UK pizza chain, had an outdated mobile app that merely mirrored its website and lacked functionality. The client sought a full redesign that would provide a modern, engaging, and user-friendly experience, positioning the app as a competitive channel for customer retention and sales growth.
The new app needed to stand apart through unique features like gamified loyalty, simplified ordering, and live order tracking — all while staying visually aligned with the brand’s upcoming web redesign.
3
Project Goals
01
Enhance customer engagement through gamified loyalty and a tiered rewards system.
02
Improve transparency and satisfaction with real-time order tracking and clear progress updates.
03
Ensure seamless integration between the mobile app and the client’s API for stable, secure performance.
2
Target audiences
6
Design process
My design process followed an agile, user-centered approach, ensuring each phase aligned with both business goals and user needs.
We explored two loyalty directions: a mini-game where users collect items on a delivery journey, and a tiered bronze-silver-gold reward system. Both options were tested with user feedback to assess engagement potential and visual appeal.
We redesigned the menu pages and order tracking interface, defining the user journey from “Order Placed” to “Delivered.” The emphasis was on clarity and anticipation management — ensuring users always understood their order status in real time, even without a live map.
The design also needed to accommodate store-level app toggling, giving PizzaGoGo operational flexibility while maintaining consistent UX. Collaboration across design, development, and management was facilitated for daily communication and for risk and quality tracking.
Summary & takeaways
Working with a well-established brand like PizzaGoGo taught me how to balance creativity with respect for brand heritage. It was both challenging and rewarding to reimagine their visual identity — making it more modern and playful while staying true to what defines them: being cost-effective, accessible, and fast.
I also learned how to balance creativity with practicality. Working within tight budgets and timelines taught me the importance of staying focused on user goals — making sure every design decision delivers real value without unnecessary complexity.
Especially with gamification, I realised that success doesn’t always come from big, elaborate ideas; sometimes, a simple, well-executed interaction can be just as powerful.
What's next?
The design may be done, but the job is far from complete. As designers, we care about every step — from start to finish.
Scroll down for more
