anymove
Industry
Media & Entertainment
Agency
Pixelfield
Client
anymove
My role
Product designer
Timeline
2024-2025
Deliverables
App design
Web design
Branding
The goal of AnyMove was to create a user-friendly, transparent, and scalable system that helps people move items easily — from single furniture pieces to full deliveries. The platform needed to serve both customers, who wanted convenience and clarity, and drivers, who required an efficient way to manage jobs, expenses, and payments.
From initial discovery to product definition, I helped shape how users interact with booking flows, driver tracking, and expense management. The challenge was balancing the needs of two user groups — keeping the experience simple for customers while building powerful tools for drivers and admins behind the scenes.
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Project Goals
01
Simplify booking and tracking for customers through an intuitive web interface.
02
Empower drivers with efficient task management, expense tracking, and real-time updates.
03
Ensure transparency and trust through clear communication, verification, and secure payments.
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Target audiences
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Design process
My design process followed an agile, user-centered approach, ensuring each phase aligned with both business goals and user needs.
We started with the driver side, designing the verification process to be clear, visual, and language-friendly, especially for non-English-speaking drivers in Dubai. The flow relies on progress steps and instant feedback instead of long text, guiding drivers through ID and document uploads with ease.
Moving towards the driver’s daily workflow, we focused on making job management simple and transparent. Drivers can track and manage their bookings through a clear dashboard showing routes, job status, and customer details at a glance. Every task includes a transparent quote, and if something changes mid-job, drivers can request a price adjustment directly in the app with notes or photos. To support their workday, we also added expense tracking for fuel, MOT, and insurance — helping drivers stay organised and in control without the hassle of paperwork.
Moving is often a stressful experience for many people, but it also marks the beginning of a new chapter. We wanted to be part of that journey — to make it easier, lighter, and more positive. With that in mind, we set out to design a customer platform that feels effortless, reducing the burden of planning and helping users move forward with confidence.
To achieve this, we carefully examined the entire user journey of booking a move. Every step was simplified, unnecessary actions were removed, and the flow was refined to deliver what matters most — getting an accurate quote quickly and clearly.
After receiving the quote, users can easily adjust their moving items. Everything is clearly categorised and organised, allowing them to add or remove items effortlessly and see exactly what’s included. Uploading images is optional, as many customers prefer a faster process. However, to protect drivers and ensure fairness, we recommend adding images where possible. Drivers also have the right to decline moving items that weren’t listed or shown in the request, keeping the experience transparent and safe for both sides.
Once the driver begins the job, customers get instant updates through the website, WhatsApp, and SMS. We focused on keeping communication open and transparent, helping both sides stay informed and connected. This builds trust during the move and increases the chances of customers coming back to use the service again.
Summary & takeaways
When I first learned that our client was from Dubai, I was genuinely excited — it was a completely new market compared to my past experience. I conducted thorough research to understand how people in Dubai approach relocation, who our competitors are, and what key challenges they face.
Designing for two distinct user groups — drivers and customers — came with its challenges, but it also made the project incredibly rewarding. We spent a lot of time stepping into each user’s shoes, mapping out their journeys, and uncovering pain points they might encounter along the way. The client’s support was invaluable; they helped us connect with local drivers so we could gather authentic insights from real experiences.
Being part of this project was an honour. I learned so much — not only how to identify key pain points through user interviews but also how to design iteratively based on real user feedback. It was a meaningful reminder that great design always begins with empathy and collaboration.
What's next?
The design may be done, but the job is far from complete. As designers, we care about every step — from start to finish.
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