When I first learned that our client was from Dubai, I was genuinely excited — it was a completely new market compared to my past experience. I conducted thorough research to understand how people in Dubai approach relocation, who our competitors are, and what key challenges they face.

Designing for two distinct user groups — drivers and customers — came with its challenges, but it also made the project incredibly rewarding. We spent a lot of time stepping into each user’s shoes, mapping out their journeys, and uncovering pain points they might encounter along the way. The client’s support was invaluable; they helped us connect with local drivers so we could gather authentic insights from real experiences.

Being part of this project was an honour. I learned so much — not only how to identify key pain points through user interviews but also how to design iteratively based on real user feedback. It was a meaningful reminder that great design always begins with empathy and collaboration.