All That Matters
Industry
Media & Entertainment
Agency
Pixelfield
Client
All That Matters
My role
Product designer
Timeline
2024-2025
Deliverables
App design
Branding
All That Matters is a wellbeing and legacy-focused mobile app that encourages people to live more thoughtfully. The app provides a secure and intuitive space for users to capture memories, write messages, and curate their life stories — all while building a digital legacy for the future.
Created for busy parents and individuals who value emotional connection, the app blends practical memory organisation with wellbeing principles. It brings peace of mind, helping users feel confident that their memories, values, and love will be remembered and passed on.
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Project Goals
01
Enable meaningful memory preservation through simple, structured, and secure digital tools.
02
Create emotional value by transforming memories into personalised, sharable keepsakes and legacy content.
03
Support a sustainable business model through a seamless subscription experience and emotional brand connection.
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Design process
My design process followed an agile, user-centered approach, ensuring each phase aligned with both business goals and user needs.
We designed a space where writing feels effortless and joyful. Users can quickly note a moment, assign it to someone they love, and see their stories beautifully organised. With intuitive categories and easy search, capturing life’s little sparks becomes natural — a way to preserve what truly matters without pressure.
What makes All That Matters unique is how it gently guides users to tell their stories. Instead of staring at a blank page, they’re inspired by thoughtful questions that help capture memories and values with ease. Even for those who find writing difficult, these prompts turn reflection into something simple and meaningful — helping them build a life story that can be shared with future generations.
Beyond capturing memories, users can write heartfelt letters to their loved ones and choose when they’ll be opened. These messages become part of a personal digital legacy — a safe place to store words that might otherwise go unsaid. Privacy and security are at the heart of this feature, ensuring users feel protected and at peace knowing their stories and emotions are handled with care.
Last special part of this app is the digital book — a beautifully designed feature that gathers everything users have written and turns it into a shareable PDF gift. Each book becomes a personal collection of memories, values, and messages for loved ones. In the future, we aim to bring this concept to life as a real printed book — something tangible that people can hold, collect, and treasure across generations.
Summary & takeaways
All That Matters is a project that deeply touched me — one I will never forget. From the moment I learned about its concept of creating a “digital legacy”, I was captivated. After hearing the client’s story and feeling the love she has for her child and family, I knew this project had to deliver something truly unique — something that could capture and reflect that love.
Although the app is centred around writing and reflection, our goal was to make it far more than a simple diary. We carefully crafted every question and interaction to help users record meaningful life moments and preserve them as timeless memories.
Designing a “cool” digital experience that could genuinely bring warmth and joy to people’s lives was both challenging and rewarding. I feel incredibly honoured to have been part of this journey and to help shape a product that I believe can one day become a heartfelt gift to the world.
What's next?
The design may be done, but the job is far from complete. As designers, we care about every step — from start to finish.
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