Tennis Fantasy Tour
Industry
Sport
Agency
Pixelfield
Client
Tennis Fantasy Tour
My role
Product designer
Timeline
2024-2025
Deliverables
Web design
Branding
Tennis Fantasy Tour (TFT) is an innovative fantasy sports platform built exclusively for tennis fans, allowing users to create custom “fantasy players” by selecting real ATP and WTA athletes across seven skill attributes — serve, return, forehand, backhand, volley, movement, and mentality.
The project aimed to launch an MVP ahead of the 2026 Australian Open, offering weekly leaderboards, smart automatic substitutions, customizable avatars, and both public and private tours.
As the Product Designer, I led the end-to-end design process, from shaping the information architecture and defining the user journey to creating wireframes, interactive prototypes, and visual systems.
TFT welcomes both lifelong tennis fans and newcomers to experience a thrilling journey that bridges offline and online competition. By connecting users from around the world, TFT transforms the excitement of global tennis tournaments into an interactive, community-driven experience, making every season more engaging, more competitive, and inspiring more people to fall in love with the sport.

Scroll down for more







